lots of options

“The Pick”

Idea Generation

Pick a market, not an idea.

Give me a place to stand and with a lever I will move the whole world. — Archimedes

Entrepreneurs with a tiny wedge into a large market can build a great business.

Japanese-Style Entrepreneurship

Non-visionary Process

Founder/market fit

You don’t need an idea

“look at something people are trying to do, and figure out how to do it in a way that doesn’t suck.”

Remove steps

Run the maze

Factors for evaluating ideas

Get out of the building

“I want you out of the building talking to customers; find out who they are, how they work, and what we need to do to sell them lots of these new computers.”

Founder, CEO at Newzip (YC W21)

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