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Despite the COVID-19 economic downturn , I’ve been getting a ton of request for builders (designers, engineers, PMs, etc.) and have been asking others for referrals more than usual.

I think it would be helpful if everyone shared the people they build with.

I’m not talking about Linkedin connections or people you work with at the same company. I’m talking about people you’ve been in the trenches with and would go to when you want to build something important.

Discovery and trust would be much easier because you could find people through people you’ve already built stuff with. And you wouldn’t have to awkwardly text/email your friends every time you need help. …

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lots of options

Picking what to start is the most exciting and terrifying phase of starting a new company. Every entrepreneur goes through this phase and yet there is shockingly little information about how to navigate it.

The pick accounts for a large percentage of your success. Pick wrong and waste years of your life on a dead-end. Pick right and spend +10 years getting to a successful outcome.

Entrepreneurship is a no-called-strike game. You don’t have to swing at every opportunity that comes along. You can take your time, research and test assumptions before going all-in.

I’m currently exploring what to start next. Here are a handful of posts and talks that I’ve found helpful. …

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Product/market fit means being in a Good Market with a product that can satisfy that market. — Marc Andreessen

We know PMF is important but what defines a good market?

Good markets are big.

Arthur Rock, Fairchild Semiconductor: “Give me a giant market — always.”

Sequoia Capital: A market on the path to a $1B potential allows for error and time for real margins to develop.

Don Valentine, Sequoia Capital: Target big markets — If you don’t attack a big market, it’s highly unlikely that you’re going to build a big company.

Good markets are growing.

Masayoshi Son, SoftBank: And I wanted to pick a business where the business category itself would be growing for the next 30 to 50 years. …


Jayme Hoffman

Entrepreneur, product advisor and breakfast taco fanatic based in Nashville.

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